TextNow launches new “Free Essential Data” plan with talk and text included

TextNow, an MVNO provider of free ad-supported mobile phone service in the United States, has just announced its “Free Essential Data” to go along with its unlimited talk and text plan. This new feature gives users free data for essential apps like email, rideshare apps, and maps, as the company aims to give consumers even more options while working towards getting rid of monthly phone bills.TextNow added in its press release, based on data by BankRate and JD Power, that the average American household currently spends a significant amount annually on wireless service, with many struggling to keep pace with rising costs. Meanwhile, traditional phone providers continue to raise their prices, leaving customers in difficult financial situations. TextNow, on the other hand, argues that it is fighting against that as it uses advertising revenue to cover the cost of the service, letting consumers keep more of their money.

Ting also noted that most of their customers stay connected to Wi-Fi for most of their phone usage. This means that with widespread Wi-Fi availability, high-cost data plans often become unnecessary.