Decision reversed: T-Mobile can continue to make this claim in its television ad

The reason this is important is that the NAD discovered that T-Mobile‘s claim isn’t true if you consider Spectrum to be one of the big guys. That’s because a Spectrum customer would not achieve the 20% savings claimed by T-Mobile because of a special promotion Spectrum is running that lowers a customer’s price during his first year with the company.

he NARB reverses the NAD and says that T-Mobile can say in an ad that its wireless service saves families 20% vs. the other big guys. | Image credit-T-Mobile

In reversing the original decision, the NARB disagreed with the NAD and said that in the mobile phone industry, the big three are Verizon, T-Mobile, and AT&T based on their market shares. The Review Board panel said that consumers would not call Spectrum Mobile, with its smaller market share, “one of the big guys” in mobile. The NARB also said that T-Mobile‘s pricing claim is valid noting that a savings calculator on the T-Mobile website allows consumers to calculate their savings themselves.

In a statement following the NARB’s reversal of the NAD’s decision, T-Mobile said that it “appreciates the panel’s careful consideration of the parties’ arguments.” The carrier added that it “remains a strong supporter of the self-regulation process.”